Who we are...

RED is an independent electrical distributor based in 9,000 sq ft premises in central Coventry. We supply a huge range of products to the domestic, commercial, exhibition and industrial markets from extensive stocks, and specialise in providing a one-stop solution for our customers. Our highly experienced staff can locate most other products using our AWEBB buying group network, saving you valuable time and money.

"RED provides competitive pricing - often only associated with the national chains - by using our membership of the AWEBB buying group. By also giving the more personal service associated with an independent business, we offer the best from both business sectors. Your business is important to us and we value ALL our customers business equally, large or small."

- Daniel Branson, Managing Director

Lighting, Cables, CCTV, Distribution, Heating, Ventilation and much more...

Smart Lighting & Controls

We are approved distributors of the market leading Lutron RA2 select and vive systems.Click here for the latest install videos!

Commercial Lighting

Ansell, Ovia, JCC, Knightsbridge, Luceco and Integral. All of which offer a FREE lighting design service

Graziadio Busbar

We are proud stockists of Graziadio Lighting and Power Busbar systems. Click here to take a virtual tour around our factory!

Domestic Lighting

JCC Lighting, Knightsbridge And Aurora Lighting. We offer a range of LED strip that can be cut for any bespoke project


Full range of BS standard armoured, fire performance and general cables from stock. Plus many specialist cables.

Cable Management

Trench steel trunking, Univolt PVC, CSS Conduits, Deligo and Greenbrook conduit accessories.


Coventry's largest stockist of Hager commercial and domestic distribution boards and devices.

Fire, Security and CCTV

ESP UK Fire and CCTV systems, Honeywell intruder alarms and channel safety fire alarm surveys available.

Wiring accessories

Click Mode, Hager Sollysta, Click Polar, BG Nexus Steel, Click Deco+ Stainless Steel, Hager Grid and Scolmore Metal Clad


National Ventilation, Envirovent, Blauberg UK, Manrose and Vent Axia

Space and water heating

Farho Heating, Dimplex, Hyco heating, Redring water treatment and Heatmat underfloor heating

how to find us